Continue reading "Sports Law: On your marketing, get set, go!"
Sports Law: On your marketing, get set, go!
K &
Zane Shihab assesses the tensions between sport and sponsorship in the aftermath of the Olympics The unprecedented protection given to the official sponsors was perceived by many as being detrimental to other businesses. Despite Paddy Power’s tongue-in-cheek billboards that stated: ‘Official sponsor of the largest athletics event in London this year! There you go, we …