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Last updateTue, 24 Feb 2015 5pm

Suzy Ashworth

Suzy Ashworth

Suzy Ashworth explains why it’s time for family lawyers to develop their social media business strategy

Devising business development strategies for promoting family law services is tricky. It’s not considered appropriate to approach people directly and ask if they want a divorce, you have to be subtle, indirect, and a little bit clever to reach the clients you want. Historically, we, as a profession, have targeted our efforts at those in a ‘trusted family adviser’ position, believing that these people are those most likely to be asked to recommend a family lawyer when their clients need one. We are used to using our network of contacts to target our marketing efforts. However, there are new ways of networking and marketing that family lawyers can harness to develop their business. Social media and the internet can cement relationships and reach audiences never before imagined. This article introduces these tools and explains the benefits of participation.