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SOCIAL MEDIA: Twitter trouble

06 March 2015  

In light of recent case law, Stephanie Creed considers ways to minimise the risk of reputational damage to organisations from comments posted online by employees

As employers and employees alike increasingly use social media as a business tool, so the line between public and private becomes ever more blurred. Twitter is a particularly good example of this. In 2007, 400,000 tweets were posted each quarter; by 2012, over 100 million users were posting over 340 million tweets per day. It is now not only a social networking service, but a professional and business tool which can form an integral part of a business’s brand and strategy.

Additional Info

  • Case(s) Referenced:

    Crisp v Apple Retail (UK) Ltd [2011] ET/1500258/11

    Game Retail Ltd v Laws [2014] UKEAT 0188/14

    Preece v JD Wetherspoons plc [2011] ET/2104806/10

    Smith v Trafford Housing Trust [2012] EWHC 3221 (Ch)

    Teggart v TeleTech UK Ltd [2012] NIIT 00704/11IT

    Trasler v B&Q [2012] ET1200504/2012

    Whitham v Club 24 Ltd t/a Ventura [2011] ET/1810462/10

    Whitmar Publications Ltd v Gamage & ors [2013] EWHC 1881 (Ch)